Kids Unisex Undies
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7 of 50
"Kids unisex undies with puns intended! https://hdtk.co/N3CYV"
— Whitney Surane and 7 other supporters
WHO IS MADLY WISH?
My name is Whitney Surane. I am the owner and designer of Madly Wish.
I think in the beginning this was always my dream. But who gets to live their life doing what they love? Just a lucky few, right? That's what I thought anyway...
The first item I sewed was a pocket. I must've been 7 or 8. I made this poorly constructed pocket using the sewing machine I received that Christmas. I remember the cord for the foot pedal was so short that I had to use my hand.
I made a lot of pockets for a long time. Then pillows. Lots of pillows.
That quilt was the end and the beginning all at once.
I opened my handmade bedding shop in 2012, participated in 27 craft markets that first summer and learned a ton. I had our 5th baby (yes, I know!) and never looked back.
In late 2015, I was approaching potty training time with our littlest. (Yay! :\ That's my excited face.) As I imagined what that tiny tush would look like in undies, a lightbulb went off. Unisex undies in fun, silly prints!
My 2 oldest daughters and I started brainstorming ideas for these prints and their pun-intended names. We quickly came up with over 20 ideas and laughed ourselves to tears.
In March 2016, I spoke with a production management team in Utah to help me with the manufacturing process. They have been awesome! And with their help, I was able to begin production on my first print in June and 4,000 pairs of undies were delivered to me in September.
It's been a quick and exciting process. And once the word got out about our new product, customers wanted to know when we'd have more prints. That brings me to our campaign...
But first, you may be scratching your head wondering, "What's a Madly Wish?". It's an anagram for the names of my 5 littles. After all, they are my inspiration. If it weren't for them, I'd probably still be in real estate; sewing pillows in my spare time. Maybe even some with pockets. ;)