Eritrea`s capital city “Asmara” is getting close to inscription on the UNESCO World Heritage List. It is a defining moment to the city’s rich and colorful history. The vibrant campaign is happening independently with an objective to promote and support the inscription of Asmara`s historic perimeter and Modernist Architecture on the UNESCO World heritage List (WHL). It is a testimony that shows Eritrea’s soft-power on social media is on the rise. When the social media accounts were created (Twitter, Instagram and Facebook) the resulting response was impressive. The magnificent architecture of Asmara flooded the Internet. The campaign echo reached all over the world and the messages were conveyed in several languages (English, French, German, Italian, and Spanish). Everyone in the online group took part and worked intensively. Coordinators from Africa, US and Europe synchronized their time perfectly and gave their energy, wholly to Asmara. It is an amazing experience that shows, once more, the Can Do Spirit of Eritreans. Based on existing data, a summarized document and video clips were prepared by the campaign group and distributed to relevant stakeholders. The document was distributed to the 21 State Parties of the World Heritage Committee whose final decision is crucial, prior to their meeting in Krakow, Poland in July 2017. As Dr. Edward Denison, leading professional of the project once said, “… people are doing this for Asmara, because there is a hope this bid will be successful not just because of its own value, but because it sheds light on how cultural heritage is treated globally”.