The #HumaneEconomy describes a revolution in American business and public policy that is changing forever how we treat animals and conduct commerce. Technologies and expanding markets of the twentieth century enabled a new scale and intensity of animal exploitation: the mass confinement of farm animals, the global trafficking in wildlife, industrial whaling, and other practices more ruthless than rational. The story of the twenty-first century is shaping up very differently. Now technology is becoming a force for good in the treatment of animals, replacing the machinery of cruelty and removing any plausible reason to resist change and reform. Animal protection is one of the great social movements of our time, and entrepreneurs, engineers, scientists, and Fortune 500 CEOs are solving problems and showing the way forward. Wayne Pacelle, president and CEO of the Humane Society of the United States, tells the story from the frontlines in The Humane Economy: How Innovators and Enlightened Consumers Are Transforming the Lives of Animals, in a book that speaks to both mind and heart.