What Mom Didn’t Tell Me
Created 1 | Supported 4
26 of 25
2554272
Social ReachCompleted
Ended 05/11/2023"This Mother's Day, calling on moms and daughters to help break down taboos around women's health. #LoseTheAwkward https://hdtk.co/nr3Kv"
— Chia Chia Sun and 26 other supporters
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Did you know that 85% of women in menopause have vaginal dryness or that menopause is for the rest of your life?
My name is Chia Chia Sun and I created Damiva after I learned about so many aspects of my own health that my mother did not tell me about. This Mother’s Day, along with my daughter, Mia, we are calling on mothers and their daughters to help us break down the taboos around women’s health.
I started Damiva out of my personal search for a safe and effective vaginal moisturizer formulated especially for women 40+. Our products are stocked at top pharmacies across Canada and the United States. Over the years, I have found that the biggest barrier to women's health is our own denial due to the perception of taboos. Now, every day, I speak about breaking down taboos about female aging so that we can have our happiest and healthiest lives after age 40. Our cheeky taboo marketing - including slogans such as "Enough beating around the bush. Let's talk about your vagina" - is designed to help break the ice about awkward subjects such as vaginal dryness.
Mia and I came up with this HeadTalker campaign to promote Mother's Day as a great reason for mothers and daughters to talk to each other about women's health. Because we believe that sharing this knowledge begins in the loving, empowering environment of home.
This Mother's Day - I'm calling on all mothers to tell your daughter something that you wish your mother had told you.
And Mia is calling on daughters to give your mom a hug, open the dialogue and forget the awkward.
Lovely ladies and girls - let's get our game on and speak openly with the most important women in our lives.
Damiva's CEO, Chia Chia with her daughter, Mia. Talking to your daughter about women's health issues doesn't have to be awkward! #LosetheAwkward
My name is Chia Chia Sun and I created Damiva after I learned about so many aspects of my own health that my mother did not tell me about. This Mother’s Day, along with my daughter, Mia, we are calling on mothers and their daughters to help us break down the taboos around women’s health.
I started Damiva out of my personal search for a safe and effective vaginal moisturizer formulated especially for women 40+. Our products are stocked at top pharmacies across Canada and the United States. Over the years, I have found that the biggest barrier to women's health is our own denial due to the perception of taboos. Now, every day, I speak about breaking down taboos about female aging so that we can have our happiest and healthiest lives after age 40. Our cheeky taboo marketing - including slogans such as "Enough beating around the bush. Let's talk about your vagina" - is designed to help break the ice about awkward subjects such as vaginal dryness.
Mia and I came up with this HeadTalker campaign to promote Mother's Day as a great reason for mothers and daughters to talk to each other about women's health. Because we believe that sharing this knowledge begins in the loving, empowering environment of home.
This Mother's Day - I'm calling on all mothers to tell your daughter something that you wish your mother had told you.
And Mia is calling on daughters to give your mom a hug, open the dialogue and forget the awkward.
Lovely ladies and girls - let's get our game on and speak openly with the most important women in our lives.
Damiva's CEO, Chia Chia with her daughter, Mia. Talking to your daughter about women's health issues doesn't have to be awkward! #LosetheAwkward