I’ve created a head talker campaign to promote Colin Rath’s book, ‘It Is What It Is: A True Manhattan Real Estate Nightmare With A Silver Lining. We want to ramp up dialogue around his real estate book and increase the sales around the holiday season.

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A short description on the book:

In the early 2000s, real estate in Manhattan was booming, showing annual double-digit appreciation for the next decade. By the middle of the housing boom, Pam and Colin finished the full restoration of their brownstone, and their building had appreciated by over 700 percent! So what did they do next? They bought the adjacent broken-down building in order to develop the first green-cantilevered condominium complex in Manhattan.

Please use the hashtag #ItIsWhatItIs.